Brands aren’t born. They’re mayd.
Your brand is being shaped right now, whether you’re involved or not. Every customer interaction, every word-of-mouth mention, every touchpoint is forming an impression. Brand building is simply the deliberate work of influencing that impression, before it gets made for you.
OUR BELIEF
Brand building isn’t fluff. It’s the engine.
For years, brand building activities got pushed to the bottom of the priority list. Written off as fluffy. Nice to have (if you had any left over budget). Something you’d get around to eventually.
The evidence tells a different story. Research from the Ehrenberg-Bass Institute and the work of Mark Ritson, among the world’s most rigorous marketing thinkers, demonstrates that brand investment combined with sales activation is one of the most powerful drivers of long-term commercial growth. Businesses that build brand equity consistently outperform those that rely on short-term performance tactics alone.
Mayd was built on that belief and on the understanding that growth eventually exposes the limits of tactics alone. What gets a business to one stage rarely gets it to the next. As competition intensifies and expectations rise, businesses need more than campaigns and lead generation. They need a brand that creates distinction, builds memory and earns preference over time.
That’s why we help ambitious businesses adopt the kind of strategic brand thinking that helps them compete at a higher level, earn their next stripe and unlock their next phase of growth.
MAYD TEAM
Meet the team behind the brand.
Founded in 2016 by Mandy Hall, who has spent two decades shaping some of Australia’s most recognisable brands including Virgin, Michael Hill, APN, Retail Food Group and Compare the Market (yes, the meerkats), Mayd brings big-brand thinking to businesses at pivotal moments of growth.
Backed by a team of specialists across strategy, brand, creative, digital and content, Mayd builds marketing systems, not just campaigns. The kind that keep running, scaling and delivering long after we step out. After all, that is the point.
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Mandy
MANAGING DIRECTOR + STRATEGIST
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Ki
MARKETING + ACCOUNT COORDINATOR
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Utsavi
GRAPHIC DESIGNER
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Kayla
CONTENT + SOCIAL MEDIA MANAGER
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Brenn
WEB PROJECTS
Kind words from clients.
“Mayd was a pleasure to work with and Mandy is excellent at what she does. If you're looking for a brand strategist and someone who will get to know your business and help you overcome your challenges she is definitely the person I would recommend. Thank you for all of your help Mandy, I look forward to working with you again.”
— NICOLA HUNTER | Marketing and Communications Director | DoseMeRX
“We engaged Mayd to develop a brand strategy for our newest early learning centre in Auchenflower. From the first introductory call, through a series of workshops, until the final handover Mandy was a delight to work with. She is hard-working, meticulous and very professional. The end result surpassed our highest expectations. We recommend Mayd without reservation.”
— JACEK GAJEWSKI | Director | Little Locals Early Learning
“Mandy is a talented brand strategist. She was able to take a neglected national dental brand (both internally and externally) and breathe new life into it. Now we’re only weeks away from launching our new brand and there is already buzz in the market.”
— KYLIE MARR
Head of Marketing | Maven Dental