Build your in-house marketing capability before you hire your first marketer.
Growing your in-house marketing team is an exciting milestone.
Yet most growing businesses can usually only afford a single hire on a modest budget. And before you know it, the mythical marketing unicorn is born.
Doing marketing properly requires more than one skillset (especially in the early days), which is why marketing departments of one so often end up burnt out.
MarketingMayd gives growing businesses a team of marketing specialists for 12 months to build the brand, strategy and foundations that make marketing work.
We remove the guesswork and the gauntlet of hiring your first marketer.
First, we build the plan. Then we prove it works.
Only then do we help you hire and train the right marketer to take it forward - all for the same investment as a single employee.
Same investment.
Smarter sequence.
What is MarketingMayd?
MarketingMayd is a precursor to building your in-house marketing team.
Instead of hiring one marketer before you even know what marketing needs to achieve, you invest the equivalent of one employee’s salary with us for a year. In return, you gain access to a team of marketing specialists focused on building the brand, strategy and marketing blueprint your business needs to grow. Many skills, rolled into one.
Together, we establish your positioning, messaging and marketing plan. Then, we roll it out.
Once the foundations are firing, we help you hire and train the right marketer to run it in-house. We define their position description, KPIs and equip them with the templates and tools needed to manage marketing effectively.
MarketingMayd is for growing businesses ready to build their in-house marketing capability – and determined to set the right foundations from the start.
How MarketingMayd Works
BUILD THE FOUNDATIONS
We establish the strategic foundations your marketing needs to succeed.
This includes your brand positioning, messaging, audience insights and marketing roadmap. By the end of this phase, your business has a clear marketing direction and a plan designed for growth.
BRING THE PLAN TO LIFE
Once the foundations are set, we help implement the marketing activity needed to make the strategy real.
Campaigns launch, messaging sharpens and marketing activity begins generating momentum. This phase ensures the strategy is not just theoretical - it works in practice.
BUILD THE IN-HOUSE CAPABILITY
Once the marketing engine is running, we help you hire the right marketer to take it forward.
We assist with the role definition, recruitment process and onboarding so your new hire inherits a functioning marketing system rather than a blank page.
Benefits of MarketingMayd
Boost your brand’s image.
Show up as the brand your business deserves.
Get a whole team for the price of one.
Minimise financial risks and uncertainties associated with building new teams fast.
Save time (and your sanity).
We’re seasoned marketers who’ve made the mistakes so that you don’t have to.
Slow and steady wins the race.
Get it right from the get-go at a pace that is more conducive to success.
Time invested is not time wasted.
Intelligence stays in-house. We’ll pass the baton on to your new marketer.
Stop wasting money on sh*t marketing.
Get better results by deploying a marketing mix proven to boost commercial outcomes.
FAQs
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MarketingMayd is for businesses experiencing growth and ready to build out their in-house marketing team.
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Hiring a full marketing team quickly can lead to costly mismatches and inefficiencies. MarketingMayd offers a precise, budget-friendly approach by scaling your marketing efforts thoughtfully, ensuring every member fits perfectly with your brand's long-term goals. We are a ‘precursor’ to a high-performing marketing team.
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By investing the equivalent of one employee's salary, you leverage our entire team of experts who craft and execute a tailored strategy for less than the cost of building a comparable in-house team. This approach minimises financial risks and the uncertainties associated with building new teams in the absence of an established marketing strategy and plan.
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Depending on your team budget, relying solely on mid-level marketers can limit strategic depth. MarketingMayd supplements your team with experienced strategists who guide your staff, ensuring sophisticated, well-rounded marketing campaigns that drive real results.
Instead of training and hiring a ‘new’ in-house marketer, we’d work with your existing one to upskill them to take the brand baton forward with confidence.
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A narrow focus or a lack of quantified customer insights often stems from limited in-house skills or budget. We broaden your marketing horizon by bringing a diverse team of experts (from research and strategy to design and copywriting) to craft comprehensive strategies that cover the fundamental elements to building a strong brand and achieving greater marketing effectiveness.
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Senior leaders (especially those without a background in marketing) often waste time micromanaging disjointed marketing efforts. With MarketingMayd, we take on the strategic load, allowing senior leaders to focus on broader business objectives while we fine-tune the marketing machinery.
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Since we’ve piloted your brand for 12 months and understand its intricacies (and that of your culture having been a part of it), we are uniquely positioned to identify the best fit professionally and culturally. We would work closely with you throughout the whole process.
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Marketers in isolated roles can feel unsupported and stagnate. MarketingMayd provides ongoing guidance and professional development, ensuring your team feels engaged, supported, and part of a dynamic marketing ecosystem (without having to pay for the entire ecosystem).