The Unicorn Myth – Why Hiring One Marketer Won’t Fix Your Marketing

As your business grows, the pressure to "get marketing right" increases. You may find yourself thinking: We need to hire a marketer. But here’s the hard truth—expecting one person to own every aspect of your marketing is a fantasy. The unicorn marketer who can do it all doesn’t exist.

The Problem with the "One-Person Team" Mentality
In theory, hiring one marketer sounds efficient. But in practice, it leads to burnout, disjointed efforts, and missed opportunities. You’re expecting this person to handle:

• Brand strategy

• Content creation

• Paid media

• Lead generation

• SEO & analytics

• Website updates

• Email marketing

• Social media

That’s not one role—it’s seven.

The Result?
Your new hire spends their days spinning plates, reacting to requests, and never having time to think strategically. They struggle to gain traction, and marketing loses credibility in your business.

There’s a Better Way
Before you rush into hiring, consider this: what if your first step wasn’t one hire—but an entire marketing function tailored to your goals?

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