When does a growing business need a brand strategy?

When the marketing that got you here stops working as hard as it used to. That's usually the signal — not a rebrand for the sake of it, but because the business has outgrown its current identity or is hitting a ceiling it can't spend its way through.

What's the difference between brand strategy and marketing?

Brand strategy defines what you stand for and why someone should choose you over everyone else. Marketing is how you take that to market. One without the other is either a well-kept secret or a budget burning exercise.

How much does brand strategy cost in Australia?

It depends on where you're starting from and how far you need to go. At Mayd we work across three tiers — from the essentials for businesses that need sharp foundations, through to full strategy, identity and execution for those ready to build something that lasts.

How long does a brand project take?

Most brand strategy and identity projects run between 6 and 12 weeks. Marketing Mayd is a 12-month engagement — long enough to build the brand, run the marketing, learn what works and hand it over to the right in-house hire.

What makes Mayd different from other brand agencies?

Our founders ran marketing inside some of Australia's most recognised businesses before building Mayd — not as consultants, but as the people accountable for the numbers. That's the difference between brand work that looks good in a deck and brand work that actually moves the business.

That marketing to-do list? Let’s get it Mayd.

A full marketing team of strategists, writers, designers and marketing specialists, working through your list on one agreed monthly budget. Without adding a single person to payroll.

Send us your list

Marketing to-do

CARRIED OVER ×4

Update the website
Fix the sales deck
Write the case study
Email past customers
Launch the new service (properly)

Due: last quarter. (And the one before that.)

It never gets shorter. It just rolls over to next month.

SOUND FAMILIAR?

You know what needs doing. The problem is nobody has the time, or all the skills, to get it done.

It landed with someone already doing six jobs.

Somewhere between the Christmas party, the admin and the phones. So it waits.

You hired one marketer. You needed five skills.

Nobody can write, design, build websites and run campaigns all at once. (Not well, anyway.)

A whole department? Not on this year's budget.

And briefing, chasing and stitching freelancers together keeps landing back on your desk.

Two steps. One team. One agreed budget.

Step 1: Get clear.

$1,500 + GST

We review your current marketing and work out what’s actually required: the priorities, what we’ll deliver, why it matters and what it will cost. No guesswork, no surprise invoices.

Step 2: Get it Mayd.

From $3,000 + GST a month

Your marketing credits put our strategists, writers, designers and specialists to work. We agree the work and credits upfront, then manage every job through to done. You approve. We deliver.

The list, finally ticked off.

A sales presentation your team is proud to send.
The customer email campaign that finally gets out the door.
Website pages that make it obvious what you sell.
A case study that gives prospects a reason to choose you.
The ads, emails and materials to launch your new service properly.
Reconnecting with past customers who already like you.

Send us your list

More done. No more headcount.

No recruitment. No job ads, no interviews, no three-month notice periods.

No overheads. No salaries, super, leave or desk space.

No chasing. One team and one point of contact, instead of five agencies and freelancers.

No lock-in. Three months to build momentum. Then cancel anytime.

The fine print, in plain English.

[EXPLAIN: what one credit buys, with a simple example, e.g. a case study = X credits]
You keep going month to month, change your credits up or down, or stop. We’ll review progress together and recommend what’s next, but the call is yours.
Even better. We give them the extra hands and skills they’ve been asking for, so they can focus on running it rather than carrying it.
Get It Mayd gets your marketing done now. MarketingMayd is our 12-month programme to build your full marketing function, then hire and hand over to the right in-house marketer. Plenty of businesses start with one and move to the other.
[TIMING: e.g. planning session within two weeks, first work underway the month after]