When does a growing business need a brand strategy?

When the marketing that got you here stops working as hard as it used to. That's usually the signal — not a rebrand for the sake of it, but because the business has outgrown its current identity or is hitting a ceiling it can't spend its way through.

What's the difference between brand strategy and marketing?

Brand strategy defines what you stand for and why someone should choose you over everyone else. Marketing is how you take that to market. One without the other is either a well-kept secret or a budget burning exercise.

How much does brand strategy cost in Australia?

It depends on where you're starting from and how far you need to go. At Mayd we work across three tiers — from the essentials for businesses that need sharp foundations, through to full strategy, identity and execution for those ready to build something that lasts.

How long does a brand project take?

Most brand strategy and identity projects run between 6 and 12 weeks. Marketing Mayd is a 12-month engagement — long enough to build the brand, run the marketing, learn what works and hand it over to the right in-house hire.

What makes Mayd different from other brand agencies?

Our founders ran marketing inside some of Australia's most recognised businesses before building Mayd — not as consultants, but as the people accountable for the numbers. That's the difference between brand work that looks good in a deck and brand work that actually moves the business.

Something needs
to change.
But what?

Before you invest in marketing,
know what needs fixing first.

Talk to Mandy

Pistachio, pink and coral ribbons intertwined on a deep green background.

Before you start
pulling things apart.

A new brand? A better website? More marketing? You know something needs to change. What’s less clear is where to begin.

Mayd takes an experienced look at the whole picture. We find the problem beneath the problem, then work out what needs fixing, what can wait and the right order to tackle it.

The Brand & Marketing Review

A fresh pair of eyes.
A clear way forward.

I get up to speed.

A short questionnaire and a review of your website, sales materials, marketing activity and selected competitors.

I come to the conversation with a picture of your business and the questions worth asking.

We get around the table.

A two-hour working session to explore where the business is going and whether your brand and marketing are keeping up.

We look at what has changed, where things feel disconnected and what deserves attention.

I make sense of it.

A concise written review with the main issues, recommended priorities and an order for what comes next.

Plus a 30-minute follow-up to talk through the recommendations and your questions.

Let’s work out your next move

Your review. Led by Mandy.

Big-brand experience.
An eye for what
your business needs.

I’m Mandy Hall, founder of Mayd. I’ve spent more than 20 years across brand and marketing, with experience spanning Virgin, Michael Hill, APN News & Media, Retail Food Group and Compare the Market. Yes, the meerkats.

Since founding Mayd in 2016, I’ve helped growing businesses make sense of increasingly complex offers, sharpen their positioning and build brands that reflect the business they’ve become.

That breadth matters. What looks like a website problem can be a messaging problem. What feels like tired branding can point to a business that has changed direction.

My job is to see the connections—and help you make a sound decision about what happens next.

Experience across

Virgin · Michael Hill · APN News & Media · Retail Food Group · Compare the Market

What you leave with

What needs fixing. What can wait. What comes next.

A clear set of priorities
you can put to work.

You’ll receive a concise written review covering:

The central issue, in plain language
The gaps that deserve your attention
What to fix first—and why
What can wait
What to avoid spending money on yet
The recommended order of next steps

Sound familiar?

You know the business.
You’re less sure about
the next move.

This is for established businesses that have grown, changed or become more capable—and want their brand and marketing to catch up.

You’ve outgrown your website or visual identity.
Your offer has expanded and become harder to explain.
You want to reach new or more valuable customers.
Marketing is happening without a clear direction.
You’re considering a rebrand, website or marketing hire.

“Mandy’s passion for branding and repositioning our business, STAC Capital, was first class.”

Dale Sparke

Managing Director, STAC Capital

Brand & Marketing Review

Before you spend more,
get a clearer picture.

An experienced outside perspective.
A practical order of priorities.
A clearer decision about what comes next.

$2,500 + GST

Talk to Mandy about a review

What’s included

Pre-session questionnaire
Review of agreed brand and marketing materials
Selected competitor review
Two-hour working session
Written findings and priorities
Recommended order of next steps
30-minute follow-up conversation

We’ll agree the materials and competitors before we begin. Customer research, a full marketing strategy, creative development and implementation are separate scopes.

A few things you
might be wondering.

Do I need to know what’s wrong?

No. A specific concern—or simply a sense that your brand and marketing haven’t kept pace—is enough to start the conversation.

Is this a full marketing strategy?

The review identifies priorities and recommends what to tackle next. A detailed marketing strategy or channel plan can follow if that’s what the business needs.

Will you recommend a rebrand?

Only if the review points that way. The answer could be clearer messaging, stronger sales tools, a more focused marketing approach or a smaller brand adjustment.

Do we have to work with Mayd afterwards?

No. You can take the recommendations back to your team, brief another specialist or work with Mayd where there’s a good fit.

Something needsto change.But what?

Before you startpulling things apart.

A fresh pair of eyes.A clear way forward.