Marketing should be your next growth lever - not your next leadership burden.
Business is booming. The team’s growing. Product is strong. Revenue is up.
You’ve hit that point where marketing should be the next big lever. You’re ready to go beyond word of mouth and sales-led growth, and start building a brand that works while you sleep (and without needing a calendar invite).
So you make the call: “Let’s hire a marketer.”
It feels like a strategic move. Until it starts to feel like just another thing you now have to manage.
The logic is sound - the plan, not so much.
You know marketing is important. But if you’re honest, you’re not totally sure what “doing marketing well” actually looks like. So you hedge your bets. You look for someone who can cover all bases. Someone broad. Someone who can figure it out as they go.
You look for the mythical unicorn marketer. One person who can build the strategy, launch the campaigns, create the content, report on performance, optimise your digital marketing, manage the website - and make it all sing.
It’s a nice idea. But here’s the problem:
You’re not hiring one person. You’re (accidentally) hiring five.
Let’s break it down. Most first marketing hires are expected to be:
The Strategist - defines the positioning, go-to-market plan and roadmap.
The Operator - runs campaigns, builds the engine and handles the tech.
The Brand Builder - shapes the voice, tone, visual identity and story (oh, and moonlights as a graphic designer).
The Digital Master - optimises your SEO, implements Google Ads, A/B tests your creative.
The Analyst - tracks performance, interprets data and reports back for improvements.
No one can do all of these well. Not at the level you need - and not for the budget you have.
And if you don’t have a standout brand, good luck attracting the best talent for your Frankenstein role. Even the best marketers burn out under this kind of load.
And when they stall or struggle, what happens? They turn to you - the CEO, GM or Sales Manager - for clarity, direction, strategy. Suddenly you’re back in the weeds, trying to answer questions like:
What are the business goals?
What’s our brand position?
Who are we targeting?
What do you want in the plan?
You hired a marketer for momentum. But without deep marketing experience, guiding them becomes guesswork and another drain on your time.
It’s not a talent problem. It’s a structure problem.
The marketer isn’t failing. They’ve just been dropped into a function that hasn’t been built yet - with no team around them. Because the truth is, you don’t just need a plan. You need a team of specialists who can set your future marketing department up for success. The kind of guidance you don’t get in a single hire. One that’s strategic, operational, creative and analytical - and knows how to own the outcomes.
That’s what we build. And we don’t just think - we do.
MarketingMayd partners with growing businesses to make marketing actually work - for the numbers, not just the brand book. We don’t hand over a 50-slide strategy deck and walk away. We roll up our sleeves and implement too.
The best part? It’s not about spending more - it’s about spending smarter.
The same budget you’d invest in a single full-time marketer can be used to build the entire foundation over 12 months - strategy, execution, systems and support - before you make a permanent hire.
Same budget. Smarter sequence. Stronger outcome.
We help you:
Define your brand and customer strategy.
Build a tailored marketing plan that aligns to your commercial goals.
Create the assets, campaigns and content that bring it to life.
Set up your stack, your rhythm, your reporting.
And - crucially - when the system is thriving, we help you find and train the perfect marketer to take your brand forward.
We know how to spot good marketers - because we are marketers. Not just strategists or consultants. Real operators. We know what good looks like, what to avoid and how to create the conditions for a high-performing marketing team to thrive.
Before you hire your first marketer, ask yourself: what are you plugging them into?
If the answer is “nothing yet” - the odds are against you. Not because they’re not good… but because no one person can carry the weight of five jobs.
You don’t need a unicorn. You need a team - with a system, strategy and direction. One that knows how to deliver, grow and make smart decisions without leaning on you for everything.
That’s what we build.
Ready to turn marketing into your next growth lever - not your next leadership burden?
Let’s talk. → Contact us today.