Strategy before salary – same cost, smarter sequence.

Would you build a house before you’ve seen the plans?

Didn’t think so.

But businesses do it all the time with marketing. Growth kicks in, ambitions rise and the next logical step seems obvious: “Let’s hire a marketer.” The instinct isn’t wrong.  It’s just premature.

You post a job ad looking for someone strategic, hands-on, digitally savvy, brand smart, content capable and willing to moonlight as a designer. Oh, and bonus points if they can design a pitch deck and set up your EDMs.

We call this the Marketing Unicorn Brief™ and it’s how great businesses accidentally set up good marketers to fail.

You’re hiring for a plan that doesn’t exist yet.

What happens next?

- Your unicorn hire walks in with high hopes - and no runway.

- They’re expected to set the direction and execute it.

- Campaigns start spinning. Priorities shift. Metrics blur.

- Six months in, it’s unclear what “good” looks like… and your unicorn is brushing up their LinkedIn profile.

This isn’t bad hiring. It’s hiring without a marketing agenda.

Strategy before salary – same budget, different outcome.

Here’s the shift:

It’s not about spending more. It’s about sequencing better.

With MarketingMayd, you take the same salary you’d invest in a full-time marketer - and redirect it for 12 months into a full team that acts as your marketing engine.

That means:

- A-grade marketing strategy and execution

- Built by experienced specialists (whose fingerprints are on some of Australia’s most iconic brands)

- For the cost of your B-grade unicorn marketer (you know, the one expected to do it all).

Same cost. Different sequence. Way better outcome.

What we actually do.

Over 12 months, we lead your marketing like an embedded team:

Phase 1. Brand & Base: Strategy, identity, messaging. Everyone gets clear on the job marketing needs to do.

Phase 2. Plan & Prep: Budgets, campaigns, templates, tools. We build the system before you try to scale it.

Phase 3. Pilot & Proof: We run the plan. Prove what works. Adjust what doesn’t. Build momentum.

Phase 4. Hire & Hone: We hire the right marketer for the plan, then onboard and coach them so they hit the ground running.

This isn’t theory. It’s traction.

And it’s how you stop burning through marketers - and start building a brand that sells.

Why it works

- You stop expecting a single person to wear six hats.

- You get real clarity on what your business actually needs from marketing.

- Your future marketer walks into a role that’s set up for success, not stress.

And best of all?

You don’t spend more. You just sequence smarter.

TL;DR

- Strategy before salary.

- Systems before scaling.

- Proof before payroll.

Same budget. Smarter sequence. Get an A-grade marketing team for the cost of one headcount.