Accelerate your brand’s impact with our Strategy Summit.

Where high performing business leaders gather to transform their brands to increase pricing power, grow market share, and attract and retain top talent.

Why you need a plan for your brand.

Your brand is a key component of your business's growth. It's how people (who don't know you) view you, feel about you, and decide to buy from you (again and again). Furthermore, it's a badge that determines how easy it's going to be to nab your next team player.

When your brand lacks equity, it becomes inconsequential—take it or leave it. But as your business grows, your brand evolves into your most valuable asset. It possesses the power to influence decisions, supercharge your marketing efforts, inspire and lead teams, amplify your business's value, and generate leads even while you sleep. There is a proven formula for growing a brand (that has financial impact), and we're here to share it with you.

Transform your brand in 2.5 days.

The Strategy Summit is designed exclusively for high-performing CEOs, MDs, and GMs of growing companies with revenue of $1M or more. If your brand historically hasn't received the attention it deserves and you have limited in-house marketing support, this is your transformative opportunity.

Over 2.5 days, you'll unlock the formula for crafting a powerhouse brand. Dive deep into category, competitor, and customer insights to pinpoint the winning edge. With expert guidance, you'll determine the best positioning to stand out and seize the opportunity. And, most importantly, create a robust action plan that aligns your brand positioning across every facet of your business, from culture to customer journey.

“Mayd’s brand strategy has been a total game changer for my business.”

ALI AL-ANBUKY
Director | Discover IP

GAIN STRATEGIC CLARITY AND DIRECTION

LEARN HOW TO CREATE A REMARKABLE BRAND

USE YOUR BRAND TO ATTRACT TOP TALENT

BOOST YOUR BRAND’S IMPACT ON PROFITABILITY

How it Works

  • There will be pre-planning that needs to take place in the weeks before the Summit. A workbook, customer and stakeholder questionnaires, and research prompts will be provided so that it’s simple to complete the task. You will also have a 1 hour x 1:1 session with your Brand Strategist to talk through your goals and challenges for the Summit.

  • The Summit will be held on the Sunshine Coast to ignite and inspire thinking, and to reduce the daily interruptions and pressures of being in the office.

  • The 2.5 days will be facilitated by Mandy Hall, experienced Brand Strategist and MD of Mayd, who will be mentoring you through the entire process. Mandy has worked for some of Australia’s most infamous brands such as Compare the Market and Virgin Australia.

  • Throughout the course of the Summit there will be presentations and discussions with guest CEOs and industry professionals sharing their views and tips on how to use your brand to grow equity and multiply business value, as well as how to overcome internal challenges when it comes to getting momentum with brand positioning.

  • After the 2.5 days, you’ll leave with the bones of your brand strategy and implementation plan for the next financial (or relevant) year. In the two weeks following the Summit, our team will review and finesse based on our expertise in developing brands that drive financial returns.

  • There is a shopping list of options to gain help in bringing your brand to life based on your new positioning. From branding and copywriting, to campaign development. The choice is yours.

Why join our Strategy Summit?

  • As we look down the barrel of a recession, a strong brand has a better chance of faring any kind of weather conditions, as they forge connections that transcend transactions.

  • It’s a crowded marketplace. Brands need to capture attention and create memories that come to mind in buying situations. If your brand is forgettable, you’ll never win no matter how good your products or services are.

  • Employees are more likely to feel motivated and committed when they feel apart of something bigger than themselves. Strong employee brands don’t wing it. They use their brand to shape the culture into what they believe, and the promises they make.

Facilitated by Mandy Hall

Mandy has built some of Australia's most infamous brands, SMEs and startups, to propel business growth, enhance customer experiences and build long-term brand affinity. Having started her career in Brand at Virgin Blue (now Virgin Australia), and climbing the marketing ladder among other notable brands like Michael Hill Jeweller International, APN News and Media, Queensland Government, Retail Food Group and Compare the Market (where she was responsible for two talking Russian meerkats considered as loveable as the infamous m&m characters in just 4 years of existence), Mandy knows a thing or two about how to use your brand to rally hearts, minds and wallets.

FOLLOW MANDY ON LINKEDIN

“The end result surpassed our highest expectations.”

JACEK GAJEWSKI
Director
Little Locals Early Learning Centre

Summit Strategy Shapers

  • Mandy Hall

    Mentor + Facilitator
    Brand Strategist & MD of Mayd

  • Gareth O'Neill

    Head of Brand Guidance, Kantar Research
    Gareth will be sharing current market challenges and how to maximise the impact of your brand.

  • Global Brand Founder

    COMING SOON

  • Renowned Chief Executive Officer

    COMING SOON

The February Summit is being held on the Sunshine Coast

And we’re taking a maximum of 10 businesses.

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